Infographic: Predictive Analytics Take CMOs From Survive to Thrive

The study “From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes” by Radius, in partnership with Forrester Consulting, had three key findings:

• B2B marketers that use predictive analytics outperform competitors that still rely on traditional analytics.
• Predictive analytics help B2B marketers identify and target new markets.
• Predictive analytics impacts the entire customer life cycle, not just presales acquisition.

The infographic below summarizes the findings: