SPSS Analytics Partner | Infographic: Predictive Analytics Take CMOs From Survive to Thrive

Infographic: Predictive Analytics Take CMOs From Survive to Thrive

The study “From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes” by Radius, in partnership with Forrester Consulting, had three key findings:

  • B2B marketers that use predictive analytics outperform competitors that still rely on traditional analytics.
  • Predictive analytics help B2B marketers identify and target new markets.
  • Predictive analytics impacts the entire customer life cycle, not just presales acquisition.

The infographic below summarizes the findings:

Predictive Analytics Take CMOs From Survive to Thrive
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