Infographic: Predictive Analytics Take CMOs From Survive to Thrive
The study “From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes” by Radius, in partnership with Forrester Consulting, had three key findings:
- B2B marketers that use predictive analytics outperform competitors that still rely on traditional analytics.
- Predictive analytics help B2B marketers identify and target new markets.
- Predictive analytics impacts the entire customer life cycle, not just presales acquisition.
The infographic below summarizes the findings: