Survey & Market Research

Predictive Analytics for
Surveys & Market Research

Offering an array of solutions and services to meet the highest standards of professional survey researchers.

You’re an expert at studying people’s attitudes, opinions, and experiences. Version 1’s SPSS team are the experts at supporting you, offering an array of solutions and services to meet the highest standards of professional survey researchers.

Version 1 fully understands that different types of quantitative market research – such as academic research, consumer market research, product marketing research, and more – require different solutions. That’s why we offer you a full range of options, both in technology we offer and in the services we provide.

Predictive analysis, statistical learning, perceptual mapping and preference scaling, along with specialized planning tools such as stratified, clustered or multistage sampling, are combined with the ability to model the consumer decision-making process. The result? Your inferences can now be statistically validated

IBM 2022

Predictive Analytics for Surveys & Market Research

IBM SPSS Statistics is a comprehensive statistical and survey research tool. It is intuitive and easy to use and allows survey researchers to connect to data, transform it, and quickly derive insights from survey and market research.

Users can switch from data to variable information as they work, create multiple response variables, present results in custom tables or visual formats, access extensive statistical procedures, and use code and automation effortlessly. Users can run analyses and reports at the touch of a button.

Our SPSS Survey Analysis expertise can deliver an array of solutions and services to meet the highest standards of professional survey researchers.

Primary Analytics Solutions for Surveys & Market Research

Design the analytical solution that is best for your business. 

  • Data Collection

    Collect valuable customer insights through PDA, online, telephone or face to face

    In a crowded marketplace, research organisations are confronted with a number of significant challenges. Unicom Intelligence enables you to meet those challenges head-on by extending and enhancing your ability to deliver high-quality, value-added results to end users.

    • Quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.
    • Extend your survey reach to population segments that are hard to engage through conventional channels.
    • Deploy more representative and cost-effective surveys for deeper insight into customers’ thoughts and opinions.
    • Deliver surveys in many modes, over any channel, in many languages… from any location.
    • Available for on-cloud or on-premise deployment.
  • Text Analysis for Surveys

    IBM SPSS provides access to powerful natural language processing (NLP) technologies specifically designed for survey text. It leads the way in unlocking open-ended responses for better insight and statistical analysis.

    Survey analysts can automate the categorisation process, providing greater value to business users and survey research clients without the drudgery, time and expense associated with manual coding.

    IBM SPSS uses proven linguistics-based technologies that cut through the ambiguities of human language. Helping you uncover patterns in the attitudes, beliefs and opinions of others.

  • Statistical Analysis

    With IBM SPSS Statistics Standard, you can get a quick look at your data, formulate hypotheses for testing, and then carry out a number of procedures to help clarify relationships between variables, create clusters, identify trends and make predictions.

    IBM SPSS Statistics enables you to automate basic reporting procedures enabling you to maximise efficiency and save time in the analysis of monthly tracker surveys.

  • Consultancy & Online Survey Hosting

    If you find that your data analysis efforts are being hindered by a lack of time our Team of Consultants are at hand to help you turn raw data, facts and figures into professional reports.

    Partnered with leading market research companies in the UK and Ireland in the following areas:

    • Statistical Data Analysis
    • Online Survey Hosting and Deployment
    • Text Analysis
    • Brand Testing
    • Market Segmentation
    • Product Testing
  • “Now that we are using SPSS with Version 1 we are able to extract meaningful and insightful data from our surveys in a more timely manner. This has real business benefits.”

    Graeme Stevenson Arts Council Northern Ireland

    “Choosing SPSS Statistics Base and SPSS Modeler has been very advantageous. Proof lies in the results achieved and the fact that we rely so much on the tools. We will continue to seek other SPSS Inc. tools that will help us gain competitive advantage.”

    Market Planning and Bundling Department VTR GlobalCom

    “With predictive analytics, we were basically able to close a hole in our pocket where money was leaking out steadily. We were also ready to show that this was just the beginning.”

    Bill Dibble Infinity Property & Casualty

    “IBM SPSS predictive analytics software has given us the means to learn systematically from our experience. By learning from the history, we can know today who will buy a given product in the future.”

    Ola Gistafsson Länsförsäkringar

    “Analytics gives us a method of assessing impact of factors that we may not be able to measure directly – so that we can do more with the data we already have, instead of making big investments in high-tech equipment.”

    Matthiew Lirette-Gelinas IBM Bromont

    “Course was excellently presented with a clear overview of research and statistics principles and the IBM SPSS Statistics software package. I found it challenging but very informative and a useful introduction to IBM SPSS Statistics.”

    Paul Sheehan Cork Simon Community

    Surveys & Market Research Case Studies

    4 total results

    Case Study

    Case Study – MarketCast

    MarketCast needed to cross-tabulate huge volumes of data into a condensed, easy-to-read format that could be readily used by internal report writers, while simultaneously reducing both project turnaround time and the high number of “cut and paste” errors. They implemented IBM SPSS Reports for Surveys, complementing its core analytics engine, IBM SPSS Statistics and more than tripled their custom business over the last couple of years.

    SPSS Advanced Analytics & Deployment
    Case Study

    Case Study – Lansforsakringar

    Länförsäkringar wanted a more systematic way to analyze its wealth of customer data and to generate insights that would help optimize marketing campaigns and other customer interactions. Länsförsäkringar implemented IBM SPSS predictive analytics software to analyze large quantities of data from various data sources and effectively identify different patterns of customer behavior

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    Discover More Industry-Specific Solutions

    Version 1’s SPSS experts can consult and deliver a wide variety of analytics solutions across a broad range of industry sectors.  Find out more at the links below.

    Arrange a free consultation to discuss your analytical needs, and identify the best solution for you.