Use survey analysis to automate the categorisation process and provide greater value to survey research clients
Version 1 fully understands that different types of quantitative market research – such as academic research, consumer market research, product marketing research, and more – require different solutions. That’s why we offer you a full range of options, both in the technology we offer and in the services we provide.
You’re an expert at studying people’s attitudes, opinions, and experiences. We’re the experts at supporting you, offering an array of solutions and services to meet the highest standards of professional survey researchers.
Primary Survey Analysis Solutions
Version 1’s SPSS experts can consult and deliver a wide variety of Survey Analysis solutions. Read more within the sections below.
Collect valuable customer insights through PDA, online, telephone or face to face
In a crowded marketplace, and with a proliferation of do-it-yourself survey tools on the Web, research organisations are confronted with a number of significant challenges. The IBM SPSS research family enables you to meet those challenges head-on by extending and enhancing your ability to deliver high-quality, value-added results to end users.
- Quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.
- Extend your survey reach to population segments that are hard to engage through conventional channels.
- Deploy more representative and cost-effective surveys for deeper insight into customers’ thoughts and opinions.
- Deliver surveys in many modes, over any channel, in many languages… from any location.
With IBM SPSS Statistics, you can get a quick look at your data, formulate hypotheses for testing, and then carry out a number of procedures to help clarify relationships between variables, create clusters, identify trends and make predictions.
IBM SPSS Statistics enables you to automate basic reporting procedures enabling you to maximise efficiency and save time in the analysis of monthly tracker surveys.
Additionally, IBM SPSS Statistics can help you perform the most basic data management/data transformation tasks, right up to advanced analytical procedures such as predicting behavioural patters.
Statistics can also make it easy to ensure statistical significance in small samples and test hypotheses.
Consultancy and Online Survey Hosting
If you find that your data analysis efforts are being hindered by a lack of time our Team of Consultants are at hand to help you turn raw data, facts and figures into professional reports.
Some of the areas where we can assist are:
- Statistical Data Analysis
- Online Survey Hosting and Deployment
- Text Analysis
- Brand Testing
- Market Segmentation
- Product Testing
“Choosing SPSS Statistics Base and SPSS Modeler has been very advantageous. Proof lies in the results achieved and the fact that we rely so much on the tools. We will continue to seek other SPSS Inc. tools that will help us gain competitive advantage.”
“With predictive analytics, we were basically able to close a hole in our pocket where money was leaking out steadily. We were also ready to show that this was just the beginning.”
“IBM SPSS predictive analytics software has given us the means to learn systematically from our experience. By learning from the history, we can know today who will buy a given product in the future.”
“Analytics gives us a method of assessing impact of factors that we may not be able to measure directly – so that we can do more with the data we already have, instead of making big investments in high-tech equipment.”
“Course was excellently presented with a clear overview of research and statistics principles and the IBM SPSS Statistics software package. I found it challenging but very informative and a useful introduction to IBM SPSS Statistics.”
Customer Survey Analysis Studies
Case Study – Fiserv
Small and midsize banks and credit unions seek to attract, retain and grow profitable customer relationships while competing with the analytic capabilities of new mega banks. Working with IBM and using SPSS software, Fiserv is turning billions of transactions into actionable insights that help these banks better target offers and maximize their marketing dollars.
Case Study – MarketCast
MarketCast needed to cross-tabulate huge volumes of data into a condensed, easy-to-read format that could be readily used by internal report writers, while simultaneously reducing both project turnaround time and the high number of “cut and paste” errors. They implemented IBM SPSS Reports for Surveys, complementing its core analytics engine, IBM SPSS Statistics and more than tripled their custom business over the last couple of years.
Case Study – Lansforsakringar
Länförsäkringar wanted a more systematic way to analyze its wealth of customer data and to generate insights that would help optimize marketing campaigns and other customer interactions. Länsförsäkringar implemented IBM SPSS predictive analytics software to analyze large quantities of data from various data sources and effectively identify different patterns of customer behavior
Related resources from our Learning Hub
IBM SPSS Whitepaper – Customer Analytics in Banking
In this white paper, you will learn how your organisation can use customer analytics to understand what customers want and will do next, along with the key capabilities required to effectively conduct customer analytics. Download to find out more.
IBM SPSS Whitepaper – Predictive Analytics Solutions for Education
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What’s New in IBM SPSS Statistics v29?
Looking to quickly learn what’s new in IBM SPSS Statistics 29? Rather than reading a list of changes and new procedures, there is a quick way to tour what’s new and access help. Read our post for more info.
Tech Tips – Count Occurrences within Cases
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Tech Tips – Accessing Help from Output in IBM SPSS Statistics
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Tutorial – Getting Started with Custom Tables in SPSS Statistics
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IBM SPSS Whitepaper – Analytics: Real-world use of Big Data in Telecoms
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Tech Tips – Customising Toolbars
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What’s New in SPSS Statistics v27?
SPSS Statistics v27 was launched in June 2020 with the biggest change compared to v26 being the inclusion of Data Preparation and Bootstrapping as standard functionality, as part of the SPSS Base module. This post will take a high-level look at these changes plus cover off the key enhancements in v27.
Tutorial – Running T-Tests & Building Bar Charts in SPSS Statistics
In this short video, the third in our Custom Tables for SPSS Statistics series, our SPSS expert will focus on running T-tests and building bar charts in custom tables. At the end of this short tutorial, you should be able to conduct a comparison of column means and generate graphs to build better and more visual output.
IBM SPSS Whitepaper – Improving Claims Management Outcomes with Predictive Analytics
Claims management professionals have to deal daily with formidable, and sometimes competing, challenges. Predictive analytics can help overcome the challenges encountered by Insurers. Download the whitepaper.
Tech Tips – Aggregate Records in IBM SPSS Modeler
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Tech Tips – Anonymise Data in IBM SPSS Modeler
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IBM SPSS Whitepaper – i2 Fraud Intelligence Analysis
Download the IBM SPSS Whitepaper i2 Fraud Intelligence Analysis on Identifying, investigating and disrupting fraud in insurance.
Tech Tips – Encrypting a Data File in IBM SPSS Statistics
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Fixing the Models that COVID Broke
Models are expected to degrade over time – no model lasts forever. With COVID-19, this has just happened more quickly and more radically than before. This post summarises a few tips on how you can ‘fix’ the models COVID-19 broke.
Tech Tips – Quick Change for Tables in IBM SPSS Statistics
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IBM SPSS Whitepaper – Maximise Customer Value & Reduce Cost & Risk
Download the IBM SPSS Whitepaper Maximise Customer Value and Reduce Cost and Risk to find out how insurance companies can overcome their cost and risk challenges.
Tech Tips – Quick Sort in IBM SPSS Statistics
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Internal Fraud Can Erode Organisations – Predictive Analytics to the Rescue!
If fraud occurs in an organization, salvaging the situation is paramount. How can this be done? The answer is Predictive Analytics! Read our blog post to find out more.
IBM SPSS Whitepaper – Maximise Asset Productivity and Operational Performance
Download the IBM SPSS Whitepaper Maximise Asset Productivity and Operational Performance to learn more about the benefits of predictive maintenance.
Tech Tips – Encrypting an Output File in IBM Statistics
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Tutorial – Running Decision Trees Part 1
In this 3-Part video series on Running Decision Trees within SPSS Statistics, our SPSS expert will provide an introduction on Decision Trees giving you a basic understanding.
What’s new in IBM SPSS Statistics Version 26
IBM SPSS Statistics Version 26 includes new statistical tests, enhancements to existing statistics and scripting procedures, and new production facility capabilities. Read our post to find out more.
Tech Tips – Applying Labels to Bar Charts in IBM SPSS Statistics
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Tech Tips – Quick Change to Graphs in IBM SPSS Statistics
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Tutorial – Running Decision Trees Part 2
Part 2 of this video series on Running Decision Trees within SPSS Statistics, our SPSS expert will provide an overview of holdout samples. At the end of this short tutorial you should understand how to validate your model.
Industry-Leading Support to Make the Most of Your Advanced Analytics Software
Our Documentation & Support section provides 24/7 access to online fault logging as well as support documentation and FAQs.
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Discover More Industry-Specific Solutions
Version 1’s SPSS experts can consult and deliver a wide variety of analytics solutions across a broad range of industry sectors. Find out more at the links below.