Customer Analytics / Marketing Optimisation

In today’s competing markets it can be difficult to increase profitability in conventional ways.

Presidion Customer Analytics Solutions use predictive modelling to target the right customers, identify dissatisfied customers by uncovering patterns of buying behaviour, and addresses customer service issues faster by correlating and analysing a variety of data. This offers you deep insights into what is important to your customer and can help you establish a dynamic, comprehensive view of individual customers and segments, understand what makes them high lifetime value customers, and ensure customer engagements are consistent, personalised and contextual across all touchpoints.

Customer InsightUse your customer data to:

  • Understand the way your customers behave and let this understanding help drive your decision making.
  • Connect the right product with the right customer.
  • Listen to what your customers are saying and use this information to improve services and become more efficient.

Customer Insight can be used to inform strategy and policy, to allocate resources, to manage performance, to market services, to change behaviours and to inform service design.

Featured Solutions


Effective customer segmentation processes are critical for market leading organisations. Many companies have realised that their most valuable customer segment accounts for the overwhelming majority of total customer profitability, while many other segments not only provide very little profit, they represent a loss.

Understanding customer value segments is the first step in any customer strategy for winning profitable customers, growing those relationships, and keeping them longer.

Presidion Customer Segmentation Solutions help companies differentiate the value of their customers more accurately using data and business expertise.

target-dartGrow your customer base by acquiring the right type of customer. The success or failure of customer acquisition campaigns depends on precise, timely targeting that delivers valuable offers to prospects and keeps costs low.

The companies that adopted predictive analytics realised a 10% increase in new customer opportunities over a year. Additionally, those firms that adopted predictive analytics increased their total number of customers by 11%, compared to the 8% growth of those companies not using the technology.

Presidion Customer Acquisition Solutions automate the entire analytical process for optimised targeting, making it easy for marketers to quickly identify the high value customer segments most likely to respond.

retentio-handUnderstand why your customers are leaving and discover which of those you want to retain. Customer attrition is a costly problem for businesses. For some companies, as little as a 5% improvement in customer retention can increase profitability by 25% to 100 %.

Presidion Customer Retention Solutions help organisations:

  • Keep the right customers longer with real-time predictive analytics.
  • Identify the customers most likely to defect before they end their relationship.
  • Predict which actions will earn their loyalty.

Apply predictive analytics to discover churn patterns and develop profiles of customers who have defected, for a deeper understanding of why they left, and identify strategies to keep them as satisfied customers.

Up-selling and cross-selling is the art and science of introducing customers to better or complementary products to what they are currently interested in.

Who are your best customers? How can you make good customers better? Who should you try to lure away from the competition? Once you win them over, how can you secure their loyalty? These are perennial questions for most organisations.

Predictive analytics helps:

  • Identify the historical factors that maximised return on customer engagements in the past.
  • Use that knowledge to understand why customers responded to certain messages and promotions.
  • Know which customers should be the focus of new customer engagement efforts.

Optimise your customer interactions for the greatest mutual value.

Presidion Marketing Optimisation Solutions enable marketers to plan marketing programs and campaigns – and closely monitor results – using skills they already have. By providing a complete, current view of your customers, and insight into customer attitudes and behaviour, Presidion’s solutions help your marketing team deliver the right message to the right customers at the right time.

Survey tickPersonalise your relationship with each customer and increase the value of each of them. Presidion Enterprise Feedback Management (EFM) Solutions allow you to sustain relationships with your customers by providing them with the products and services they want, delivered in ways that match their individual preferences. This is proven through customer loyalty and increased revenue.

You may already have a variety of customer feedback programs and initiatives in place, but perhaps you find it challenging to tie all of these efforts together so that the investment you made yields the results you need.

These are the most common industries where Customer Analytics can be applied:







Customer Analytics Resources


Predictive Analytics Take CMOs From Survive to Thrive
The Value of Customer Retention
The value of customer retention

Case Studies

Case Study

Eircom worked with Presidion and gained deep insights into customer experience, using predictive analytics to identify and mitigate the factors that lead to customer churn.

  • Reducing the time required to process data by 75% through automation.
  • Enabling eircom to identify the most effective ways to improve the customer experience – reducing churn on key customer journeys by around 6%.
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Case Study

Insurance company increases long-term customer profitability by 20 percent. Additionally:

  • Campaign costs were reduced by 30 percent
  • Product sales were risen significantly
  • Payback for the cost of the implementation was achieved within six months

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Case Study

Driving to greater customer insight – Avis Budget EMEA cuts email marketing costs with predictive analytics.

  • Gained the ability to segment customers, which reveals where to focus marketing spend
  • More accurate targeting leads to reduced email marketing costs and maximises revenue
  • The cost of email marketing as a percentage of revenue has been reduced by 42 percent
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White Papers

White Paper
Cashing in on Customer Insight

Discover how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.

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White Paper
Customer Analytics for Dummies

How much do you know about your customer? Do you struggle to acquire or retain business? Customer analytics could be the answer.

Don’t be a Dummy – make the most of your customer analytics!

Read More

More Resources

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Would you like to see how Predictive Analytics can help you achieve your goals?
Request a Consultation with a member of our insight team!

Related Blog Posts


  • "Because there is now a consistent approach to analytics across the business, it’s easy for our analysts in different departments to collaborate – enhancing our understanding of the factors behind churn."

    Anthony O’Neill
    Director of Planning, Insight and Analytics at eir
  • “The solution from Presidion gives our analysts the ability to perform deep dives and comprehensive statistical analyses to unlock the commercial value of our data,” - “Thanks to Presidion, we can now rapidly identify the causes of customer churn, and take action to mitigate them – increasing our competitiveness."

    Anthony O’Neill
    Director of Planning, Insight and Analytics at eir
  • "Presidion’s high level of expertise with the tools and deep understanding of our industry helped us to embed commercially valuable predictive analytics capabilities into our business processes, and start realising the benefits very quickly."

    Anthony O’Neill
    Director of Planning, Insight and Analytics at eir
  • "Choosing SPSS Statistics Base and SPSS Modeler has been very advantageous. Proof lies in the results achieved and the fact that we rely so much on the tools. We will continue to seek other SPSS Inc. tools that will help us gain competitive advantage."

    Spokesperson for the Market Planning and Bundling Department
    VTR GlobalCom
  • "Even before completing the final models, we were able to surpass our original target – and increase the campaign response rate by 100 percent."

    Stephen R. O’Brien
    British Telecommunications
  • "We are enthusiastic about the results so far. The software has far exceeded our expectations. SPSS enables us to quickly and effectively identify likely groups in our base of six million mobile customers for marketing actions aimed at value retention and value creation. We can quickly translate this valuable customer knowledge to segment specific actions and get a much higher efficiency out of our marketing investments."

    Leen Molendijk
    Implementation Manager, Predictive Marketing. KPN Mobile
  • "Personalized up-selling recommendations enable many agents to generate value in a single contact, allowing them to recommend the purchase of certain products to the client they are speaking to."

    Omar Rois
  • "SPSS Inc.'s technology is highly intuitive, enabling analysis to be undertaken extremely quickly. For simple tasks we often get the answer we’re looking for in just a couple of mouse clicks —this is a true advantage to any competitive offering."

    Federico Cesconi
  • "Presidion were brilliant. They helped us turn our situation around so that we are now spending 80% driving outsights out of our data and 20% of our time actually collating data. We are now able to concentrate our time and resources implementing our customer strategy."

    Stephen Moran
    Bank of Ireland
  • "The efficiency of the analyst team has been enhanced significantly since the new solution was implemented – analysis work which used to take a week can now be done in a day and a half. We have also seen a qualitative improvement, with analytical results that are up to four times more reliable and accurate."

    Ola Gustafsson
  • "IBM SPSS predictive analytics software has given us the means to learn systematically from our experience. By learning from the history, we can know today who will buy a given product in the future."

    Ola Gustafsson
  • "Seeing the world through the customers eyes is at the heart of our business. Customer information and feedback is key to this process and is enabling us to take a proactive approach to one of our industry's most pressing problems."

    Federico Cesconi