Customer Analytics / Marketing Optimisation

Effective customer segmentation processes are critical for market leading organisations. Many companies have realised that their most valuable customer segment accounts for the overwhelming majority of total customer profitability, while many other segments not only provide very little profit, they represent a loss.

Understanding customer value segments is the first step in any customer strategy for winning profitable customers, growing those relationships, and keeping them longer.

Presidion Customer Segmentation Solutions help companies differentiate the value of their customers more accurately using data and business expertise.

Grow your customer base by acquiring the right type of customer. The success or failure of customer acquisition campaigns depends on precise, timely targeting that delivers valuable offers to prospects and keeps costs low.

The companies that adopted predictive analytics realised a 10% increase in new customer opportunities over a year. Additionally, those firms that adopted predictive analytics increased their total number of customers by 11%, compared to the 8% growth of those companies not using the technology.

Presidion Customer Acquisition Solutions automate the entire analytical process for optimised targeting, making it easy for marketers to quickly identify the high value customer segments most likely to respond.

Understand why your customers are leaving and discover which of those you want to retain. Customer attrition is a costly problem for businesses. For some companies, as little as a 5% improvement in customer retention can increase profitability by 25% to 100 %.

Presidion Customer Retention Solutions help organisations:

• Keep the right customers longer with real-time predictive analytics.
• Identify the customers most likely to defect before they end their relationship.
• Predict which actions will earn their loyalty.

Apply predictive analytics to discover churn patterns and develop profiles of customers who have defected, for a deeper understanding of why they left, and identify strategies to keep them as satisfied customers.

Up-selling and cross-selling is the art and science of introducing customers to better or complementary products to what they are currently interested in.

Who are your best customers? How can you make good customers better? Who should you try to lure away from the competition? Once you win them over, how can you secure their loyalty? These are perennial questions for most organisations.

Predictive analytics helps:

• Identify the historical factors that maximised return on customer engagements in the past.
• Use that knowledge to understand why customers responded to certain messages and promotions.
• Know which customers should be the focus of new customer engagement efforts.

Optimise your customer interactions for the greatest mutual value.

Presidion Marketing Optimisation Solutions enable marketers to plan marketing programs and campaigns – and closely monitor results – using skills they already have. By providing a complete, current view of your customers, and insight into customer attitudes and behaviour, Presidion’s solutions help your marketing team deliver the right message to the right customers at the right time.

Personalise your relationship with each customer and increase the value of each of them. Presidion Enterprise Feedback Management (EFM) Solutions allow you to sustain relationships with your customers by providing them with the products and services they want, delivered in ways that match their individual preferences. This is proven through customer loyalty and increased revenue.

You may already have a variety of customer feedback programs and initiatives in place, but perhaps you find it challenging to tie all of these efforts together so that the investment you made yields the results you need.