MarketCast – IBM SPSS Case Study

MarketCast needed to cross-tabulate huge volumes of data into a condensed, easy-to-read format that could be readily used by internal report writers, while simultaneously reducing both project turnaround time and the high number of ‘cut and paste’ errors.

They implemented IBM SPSS Reports for Surveys, complementing its core analytics engine, IBM SPSS Statistics and more than tripled their custom business over the last couple of years.

Download the Case Study to find out more.