IBM SPSS Whitepaper – Working with Telecommunications

Minimizing churn in the telecommunications industry

Industries such as credit card issuers, insurance companies and ISPs are all subject to increasing levels of churn. ISPs have hinted at churn rates as great as 50 percent, while the mobile telecommunication rate appears to vary around the 30 percent mark. As the market plateaus in these industry sectors the problem of churn is becoming ever more critical.

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