Webinars

SPSS Webinar – Hot Tech Tips for Segmentation & Direct Marketing

In this webinar we show you top tips and tricks for segmenting your data and harnessing these clustering techniques in SPSS Statistics to target your direct marketing activities.

You will learn:

An overview of Segmentation & Cluster Analysis
Applying Cluster Analysis to Marketing Data
Interpreting the Model Output
Top Tips

To watch this webinar, please complete the form on the right.

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