Articles

Infographic: Reducing Customer Attrition through Predictive Analytics

It is a truism that business need to win new customers and retain existing customers. Everyone knows that right? But how do we identify who is at risk of leaving? And once we have done this how do we decide what the next best action to take is?

Some customers are low value and any retention program may cost more than its benefit in keeping these customers. Other customers may be high value but a retention campaign may be more likely to increase the probability that these customers will leave.

Take a look at our Infographic on Reducing Customer Attrition for more information.

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Tools Covered

IBM SPSS Statistics

Related Solutions

Training

Tagged As Customer Analytics, IBM SPSS Statistics for Beginners

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