Infographic: Reducing Customer Attrition through Predictive Analytics
It is a truism that business need to win new customers and retain existing customers. Everyone knows that right? But how do we identify who is at risk of leaving? And once we have done this how do we decide what the next best action to take is?
Some customers are low value and any retention program may cost more than its benefit in keeping these customers. Other customers may be high value but a retention campaign may be more likely to increase the probability that these customers will leave.
Take a look at our Infographic on Reducing Customer Attrition for more information.
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The Value of Codebook in IBM SPSS Statistics
Codebook is a valuable resource that presents a comprehensive overview of dictionary information about variables and multiple response sets within a dataset. It contains crucial data details, such as variable names, variable labels, variable types, value labels, missing values, and summary statistics. The summary statistics for nominal and ordinal variables and multiple response sets include counts and percentages, while the summary statistics for scale variables comprise mean, standard deviation, and quartiles.
What’s New in SPSS Statistics v29.0.1?
SPSS Statistics v29.0.1 was launched in April 2023 with the inclusion of the Overview Tab functionality, as part of the SPSS Base module. This post will take a high-level look at these changes plus cover off the key enhancements in v29.0.1.