Case Study – Zalando
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“We definitely gained a competitive advantage by using our customer data more effectively.”
Kien Ngo Duc, Team Manager Customer Management (Campaign Operations), Zalando
Increasing customer loyalty with highly targeted marketing campaigns across channels at scale.
Employing about 10,000 people in 15 European countries, Zalando is Europe’s leading online fashion platform headquartered in Berlin, Germany. With more than 17 million active customers, Zalando is Europe’s biggest online platform for fashion and generates annual revenues of EUR2.2 billion.
To increase its competitive advantage in the fashion market, Zalando aimed to reach more than 17 million active customers more effectively and deliver relevant promotions to nurture loyalty.
Zalando simplified its multichannel campaign management processes with IBM® Campaign, enabling it to increase productivity and create and send more highly targeted marketing campaigns per day.
By shortening lead times for campaign planning by 50 percent, the company can send 230 ultra-targeted campaigns daily, incentivize incremental purchases and encourage repeat business.
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