SPSS Analytics Partner | Case Study: Honda R&D

Case Study: Honda R&D

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Solution Components

  • Predictive Maintenance and Quality
  • IBM SPSS Modeler
  • Watson Content Analytics

“IBM Analytics helps us explore big data and ultimately design better, smarter, safer automobiles.”

Kyoka Nakagawa, Chief Engineer TAC, Honda R&D Co., Ltd.

Honda R&D

Designing better, safer, more personalized automobiles with big data analytics



Honda R&D is the research and development wing of Honda, one of the world’s largest manufacturers of automobiles and motorcycles, and a pioneer in robotics and other advanced technologies. In the automotive space, Honda R&D’s mission is to develop technologies that maximize the joy of driving.


Business need

Honda R&D knew that vehicle sensors, customer surveys and other sources of big data were potentially rich sources of insight. How could it help its engineers unlock the value of these vast data-sets?



By providing training on a suite of advanced IBM Analytics tools, Honda R&D is empowering its engineers to uncover unexpected patterns in data and identify exciting new areas of research.



A collaborative analytics culture enables Honda R&D teams to explore and share data, helping them understand driver behavior, increase reliability, and design a more personalized driving experience.

© Copyright IBM Corporation 2016