SPSS Analytics Partner | Case Study – Gordon and Gotch

Case Study – Gordon and Gotch

Solution Components

  • IBM SPSS Modeler
  • IBM Cognos

The ability to forecast more accurately and complete the allocations process more efficiently puts us in a strong position with our clients – they were keen for us to develop the new system and we feel it’s a key differentiator for our business.

David Hogan, General Manager, Gordon and Gotch

Gordon and Gotch

Raising standards for magazine distribution and optimising sales with more intelligent allocations



Gordon and Gotch is the largest independent distributor and wholesaler of printed media in Australia, distributing in excess of 140 million copies of approximately 3,500 mass media and special interest publications per year. Gordon and Gotch is a core business within the PMP Limited Group, an ASX listed company with over 1,200 employees in locations across Australia and New Zealand.


Business need

Magazine distribution specialist Gordon and Gotch needed to replace an ageing and inflexible technology landscape while still maintaining an industry-leading allocations and reporting solution.


Cornerstone helped Gordon and Gotch implement a sophisticated and fully integrated solution for forecasting, allocations and reporting, automatically incorporating data from multiple sources.


Statistical and customized models provide advanced demand planning capability. Large reporting suite provides greater insights into sales performance. Increased flexibility, automation and scalability support continuous improvement and easier adaptation to changing requirements.

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