Case Study – AMC Networks

Solution Components

• IBM SPSS Modeler
• Cognos Business Intelligence
• InfoSphere

“You need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace.”

Vitaly Tsivin, SVP Business Intelligence, AMC Networks

AMC Networks

Capturing new viewers, predicting ratings and adding value for advertisers in a multi-channel world

 

Overview

Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television, producing and delivering distinctive, compelling and culturally relevant content that engages audiences across multiple platforms.

 

Business need

Cable TV networks may currently be enjoying a “golden age”, but the industry is evolving fast. AMC Networks’ future success depends on truly understanding customer behavior in a multi-channel world.

 

Solution

AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.

 

Benefits

Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

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