What are the secrets to success with analytics?
The truth is that there are many factors and forces at work that help build a successful analytics project and/or programme. The ultimate goal is Actionable Insight – the translation of information into recommendations that can be readily put into practice within your organisation. This can take many forms, from understanding who specifically to target in customer retention campaigns, to targeting marketing campaigns for key customer segments, or raising maintenance work orders for components in impending need of repair. Beneath all the examples however is a necessity for the Three Pillars to Actionable Insight. Without each of these, any analytical initiative is likely to fail.
Based on 20+ years of practical experience, Presidion use the following Three Pillars to help the clients we partner with build successful and sustainable programmes of analytical initiatives.