Case Study: Boots UK

Solution Components

• SPSS Modeler
• WebSphere Commerce Suite
• Unica Campaign
• IBM Digital Analytics
• IBM Campaign
• IBM Contact Optimization

“Our IBM solutions are helping us uncover valuable insights from a goldmine of loyalty card data.”

Martin Squires, Head of Customer Insight, Boots UK

Boots UK

Significantly lifting incremental spend with tailored promotions for loyalty card customers

 

Overview

Founded in 1849 and based in Nottingham, England, Boots UK is the UK’s leading pharmacy-led health and beauty retailer. As of August 2015, Boots employs around 60,000 people and operates over 2,500 stores across the UK, excluding equity method investments, offering a range of services including eye and hearing care.

 

Business need

Boots UK aimed to inspire its 15 million loyalty card holders to feel more engaged with the brand and increase their spend. How could it shape compelling offers based on unique customer preferences?

 

Solution

Boots UK uses IBM solutions to transform its vast quantities of transactional data into a valuable source of actionable insights—enabling one-to-one marketing campaigns at speed and scale.

 

Benefits

Today, Boots UK has increased its volumes of tailored marketing messages by 70 percent, delighting its loyalty customers with relevant promotions and significantly boosting incremental spend.