SPSS Analytics Partner | Webinar: Hot Tech Tips for using SPSS Statistics – Part 5

Webinar: Hot Tech Tips for using SPSS Statistics – Part 5

Segmentation Techniques & Direct Marketing

In this webinar we show you top tips and tricks for Segmenting your data and harnessing these Clustering techniques to target your Direct Marketing activities.

You will learn:

  • An overview of Segmentation & Cluster Analysis
  • Applying Cluster Analysis to Marketing Data
  • Interpreting the Model Output
  • Review of other Direct Marketing Tools available in SPSS Statistics

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