Webinar: Hot Tech Tips for using SPSS Statistics – Part 5
Segmentation Techniques & Direct Marketing
In this webinar we show you top tips and tricks for Segmenting your data and harnessing these Clustering techniques to target your Direct Marketing activities.
You will learn:
- An overview of Segmentation & Cluster Analysis
- Applying Cluster Analysis to Marketing Data
- Interpreting the Model Output
- Review of other Direct Marketing Tools available in SPSS Statistics
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Hot Tech Tips for using SPSS Statistics – Part 5