SPSS Analytics Partner | Webinar: Hot Tech Tips for using SPSS Statistics – Part 5

Webinar: Hot Tech Tips for using SPSS Statistics – Part 5

Segmentation Techniques & Direct Marketing

 

In this webinar we show you top tips and tricks for Segmenting your data and harnessing these Clustering techniques to target your Direct Marketing activities.

You will learn:

  • An overview of Segmentation & Cluster Analysis
  • Applying Cluster Analysis to Marketing Data
  • Interpreting the Model Output
  • Review of other Direct Marketing Tools available in SPSS Statistics

Do you have any suggestion for future webinars? Let us know!

Do you want to keep up to date with our webinars and events? Register for our newsletter to make sure you don’t miss it out!

Watch On Demand

Hot Tech Tips for using SPSS Statistics – Part 5

This site uses cookies. Find out more about this site’s cookies.