
If you have ever found that your company has engaged with Analytics initiatives that have not generated the level of success that was envisaged despite appearing to provide good insights, or that your attempts to start Analytics in your business is falling on deaf ears, then, quite likely, your Analytics initiatives are not properly aligned with your company’s Strategy.

When you start with Analytics you might feel overwhelmed, you have all that incredible power in your hands but don’t know how to wield it most effectively. From my own experience I can tell you that starting with Analytics is not different from learning a new language or how to play a musical instrument, the more you practice, the better you get. So just how do you go about getting the most from this valuable asset? You can start by not making any of these five common mistakes.