I’ve often seen analytics described primarily by way of the technical complexity of the techniques. In this article, I present a better approach than trying to do something technically complicated just because it may (or may not) yield more business value.
Analytics is being discussed more and more often in top table conversations, but why do so many organisations still struggle to get to grips with it?
The truth is that there are many factors and forces at work that help build a successful analytics project and/or programme. The ultimate goal is Actionable Insight