SPSS Analytics Partner | customer analytics

customer analytics

How Predictive Analytics helps get the ‘Bikini Body’

The science and psychology to get the 'Bikini Body' you have always wanted (with Predictive Analytics).

Enhance Customer Experience in Insurance with Analytics

Reports from the insurance industry consistently highlight that the quality of customer experience remains the biggest factor driving customers to remain loyal or switch to another insurance provider. Hence, the focus should be on how to improve the quality of the customer experience rather than reducing fraud.

Infographic: Reducing Customer Attrition through Predictive Analytics

It is a truism that business need to win new customers and retain existing customers. Everyone knows that right? But how do we identify who is at risk of leaving? And once we have done this how do we decide what the next best action to take is?