SPSS Analytics Partner | banking and financial services

banking and financial services

Realigning Analysis in Banking – The Case of Market Basket Analysis

Can one of the most common applications in Retail sector (Market Basket Analysis), determine Next Best Offer in Banking, personalize inbound campaigns, and drive profitability? Find out the answer in this article.

Internal Fraud can erode organisations – Predictive Analytics to the Rescue!

Fraud in organizations can be epidemic if not curbed at the inception. According to a survey of Certified Fraud Examiners (CFEs), organizations around the world lose an estimated 5% of their annual revenues to fraud. If fraud occurs in an organization, salvaging the situation is paramount. How can this be done? The answer is Predictive Analytics! These are the key benefits of using predictive analytics for detecting internal fraud, reinforced by our experience of working with a financial institution.

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