Data Collection

Collect valuable customer insights though PDA, online, telephone or face to face

In a crowded marketplace, and with a proliferation of do-it-yourself survey tools on the Web, research organisations are confronted with a number of significant challenges. The IBM SPSS research family enables you to meet those challenges head on by extending and enhancing your ability to deliver high quality, value-added results to end-users.

 Case Study

IDS-TILDA gains new insights with computer-aided interviewing
IDS-TILDA (The Intellectual Disability Supplement to The Irish Longitudinal Study on Ageing) develops accessible interactive surveys to understand the needs of older people with intellectual disabilities. Read more



Data Collection Demo
Learn how you can effectively design and deploy a successful survey project  whether it is for Satisfaction Surveys, Patient Experience Questionnaries, Clinical Audit Forms, or Market Research Surveys. Watch this recorded Demo!


  • Quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.
  • Extend your survey reach to population segments that are hard to engage through conventional channels.
  • Deploy more representative and more cost-effective surveys for deeper insight into customers’ thoughts and opinions.
  • Deliver surveys in many modes, over any channel, in many languages… from any location.


 Case Study

Motorcycle manufacturer enhances the competitiveness of existing products
Yamaha Motor Europe N.V. accelerates new product development with SPSS Web survey tools. Read more

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  • "We are opening up a whole new approach for predictive and prescriptive analytics in oil and gas."  

    Steven Benn
    Manager, Exploration and Production Technologies, Santos Ltd.
  • "SPSS predictive analytics software has been integrated into our business processes and has proven to be absolutely necessary for processing applications and ensuring that they are handled with the consistency we need."

    Nils Staib
    Credit Manager at IKANO Finans
  • "We are now better at sending the right emails to the right people at the right time. This new targeted approach with IBM SPSS Modeler helps Avis cut email marketing costs almost by half and, hence, maximise revenue."

    Chris Parker
    Direct Analytics Specialist at Avis Europe
  • "Seeing the world through the customers eyes is at the heart of our business. Customer information and feedback is key to this process and is enabling us to take a proactive approach to one of our industry's most pressing problems."

    Federico Cesconi
  • "SPSS has more than paid for itself in the short time we've had it and, as a result, we've started to use text mining tools from the company to look at customer records in call centers. In the analytics team at least, SPSS is the fundamental tool in our toolkit, and has more than proved its value."

    Stewart Robbins
    Customer knowledge manager at Powergen
  • "After a thorough investigation of the analytical solutions in the market, we selected IBM SPSS predictive analytics software for its ease of use for the business users and the extensive insight it provides into customer behavior and profitability."

    Paul Groenland
    Project manager, database marketing at Rabobank
  • "Using IBM SPSS Statistics and IBM SPSS Modeler, we have improved customer retention by 7 percent, with 54 percent of Fiat customers now replacing their existing cars with another Fiat brand."

    Giovanni Lux
    Customer intelligence and advocacy manager at Fiat Group Automobiles