SPSS Analytics Partner | Retail


The Chief Data Officer playbook

Creating a game plan to sharpen your digital edge - Tailoring the CDO Role

Infographic: Can I Recommend Anything Else?

Today’s consumer companies like Amazon and Netflix are using the power of predictive analytics to anticipate their customers’ behaviors and needs. Check out this infographic to learn more about how these companies are making smarter recommendations for their audiences.

Infographic: Enhanced 360° View of the Customer

The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your company chart a course to success?

Infographic: The Value of Customer Retention

Predictive Analytics is critical in today's marketplace. Proactive, real-time Loyalty and Retention offers turn loyal customers into valuable brand advocates.

Infographic: Predictive Analytics Take CMOs From Survive to Thrive

This Infographic summarise Forrester's study: "From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes"

Case Study: Boots UK

Significantly lifting incremental spend with tailored promotions for loyalty card customers.

Case Study – Zalando

Increasing customer loyalty with highly targeted marketing campaigns across channels at scale.

Seven Reasons You Need Predictive Analytics Today

Author Eric Siegel of Prediction Impact Inc. examines seven strategic business objectives that can be fully attained by using predictive analytics.

Case Study – Netpoints

Location-based marketing offers used to boost sales and attract more retail partners

Case Study – Rossmann Supermarkety Drogeryjne Polska Sp. z o.o.

Predictive analytics used to understand customer shopping patterns and fine-tune promotions