Creating a game plan to sharpen your digital edge - Tailoring the CDO Role
Today’s consumer companies like Amazon and Netflix are using the power of predictive analytics to anticipate their customers’ behaviors and needs. Check out this infographic to learn more about how these companies are making smarter recommendations for their audiences.
The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your company chart a course to success?
Predictive Analytics is critical in today's marketplace. Proactive, real-time Loyalty and Retention offers turn loyal customers into valuable brand advocates.
This Infographic summarise Forrester's study: "From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes"
Significantly lifting incremental spend with tailored promotions for loyalty card customers.
Increasing customer loyalty with highly targeted marketing campaigns across channels at scale.
Author Eric Siegel of Prediction Impact Inc. examines seven strategic business objectives that can be fully attained by using predictive analytics.
Location-based marketing offers used to boost sales and attract more retail partners
Predictive analytics used to understand customer shopping patterns and fine-tune promotions