ANZ Bank leverages IBM Big Data & Analytics to gain a comprehensive view of their customers & their needs.
DekaBank improves individual customer contacts - Marketing mutual funds more effectively with predictive analytics
Personalizing offers to meet customers’ specific banking needs raises savings deposits by 20 percent
Union Investment achieves precision-targeted marketing - Gaining predictive insight into investor behavior
Fiserv, a leader in the financial services industry, is using an IBM SPSS technology as part of a solution to turn billions of transactions into actionable insights that help banks better target offers and maximize their marketing dollars. The use of cloud technologies to consolidate and virtualize servers helps reduce costs and increase availability.
First Tennessee Bank Sharpens Marketing Focus with Predictive Analytics
Author Eric Siegel of Prediction Impact Inc. examines seven strategic business objectives that can be fully attained by using predictive analytics.
The Bank of Ireland Customer Analytics Team can now dig deep into their customer satisfaction data, equipped with improved analytical techniques and know-how following tailored training.
Swedish insurance company shifts from two nationwide direct marketing campaigns a year to 13 a day thanks to IBM SPSS predictive analytics software.
Predictive analytics used to more effectively manage credit risk and tailor loan offers