Case Study – Telecommunications Company
- IBM SPSS Modeler
- Presidion approach to delivering actionable insights
- Presidion Knowledge Transfer and Coaching
“Categories made sense because you spent time understanding the business by meeting with us.”
Director of Customer Development & Retention, Telecommunications Company.
Building the Analytical Capability for a Major Telecommunications Organisation
Presidion accelerated this organisation’s advanced analytical capability providing a value added service to clients and bolstering their edge against direct competitors
This company is a worldwide provider of services, software and infrastructure in information and communications technology for telecom operators and other industries, together with an extensive services operation.
The company desired to stand out amongst their competitors in the provision of communication technology services and was looking to develop a capability to offer a value added service to entice new and existing clients.
The pilot project yielded successful extraction of key themes from unstructured text sources providing insights into churn outcomes, operational improvements and customer pain points.
The analytics team gained a comprehensive understanding of the technical underpinnings of advanced analytical software and best practices for its use and was fully versed in best practices for project planning and delivery.
They gained rich experience in the requirements, challenges and benefits from a business driven analytical engagement which seeks to deliver only useful and actionable insights to the client. They are now equipped and operational for future analytical engagements using the Presidion approach.
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