Solution Components

• IBM SPSS Modeler Premium
• IBM SPSS Statistics

“IBM Analytics enables us to deliver valuable new services to our clients, attracting new business.”

– Anna Sapronova Consultant Business Intelligence LDB Group

LDB Group

Using leading-edge text analytics to reveal customer insights that generate real business benefits

Overview

LDB Group specializes in helping its clients to better understand their customers’ needs and desires, market to them more effectively, reach their maximum buying potential and secure their long-term loyalty. The company employs around 500 people at locations across the world.

Business need

When a client asked LDB Group to study customer satisfaction, the firm saw huge potential in offering similar services to more clients – if it could scale processes to handle information more efficiently.

Solution

LDB Group deployed an advanced analytics solution that automatically processes feedback from customer surveys, determines satisfaction levels, and identifies the reasons for customer opinions.

Benefits

Accelerates analysis of hundreds of surveys from days to minutes; helps firms gain insight to improve operations and reduce customer churn; creates valuable new business opportunities for LDB.

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